Our Work – Quarter

Quarter Strength Spirits, finally “just-right”. Founded by Rohan Rdhakrishnan and Fabian Clark, Quarter is one of the first of its kind- a lower alcohol alternative to high ABV spirits. Quarter portfolio is a gin & tequila beautifully blended and only 12% ABV.

  • Category Analysis 

  • Brand Positioning

  • Brand Purpose 

  • Core Consumer Challenge 

  • Brand Values

  • Brand Vision

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