Strategic marketing partners for

ambitious
drinks brands

01.

We help drinks brands grow through clear strategy, experienced leadership and carefully executed marketing

Strategic marketing partners

We build, reposition and scale premium drinks brands — usually at the point where the brand story and the commercial plan are misaligned.

02.

Strategy-led. Drinks-focused. Built for long-term growth

From the Rolling Stones' rum to the UK's most visited whisky distillery — trusted by drinks brands in the UK and internationally

Crossfire Hurricane is a Jamaican rum shaped by music, craft and island spirit. The connection began in the early 1970s, when the Rolling Stones travelled to Jamaica and recorded during a moment that tied the band to the island's rhythm, and forged a creative bond that has lasted over 50 years.

Today that connection lives on in a rare Jamaican blend, bringing together rum from four of the island’s most iconic distilleries

Launched in April 2026 across 42 US states and 15 international markets, Crossfire Hurricane combines exceptional liquid, cultural credibility and the reach of the Rolling Stones and Universal Music Group to establish a distinctive new force in the super-premium rum category.

Spirited Marketing led the launch — brand positioning, go-to-market planning, route to market, CRM, social and paid media

Crossfire

1/5

Our work

Hurricane

The Cotswolds Distillery was established in 2014 and is one of only a few distilleries producing both English whisky and gin, with 100,000+ visitors per year it is a hugely popular distillery, with an exciting range of award-winning and innovative liquids

Named the most popular whisky distillery in the UK and Ireland in 2023 by TripAdvisor

Brand and Commercial Strategy

ATL Media Buy and Creative
Campaign Management

Team Management & Mentoring

Recruitment

NPD

Consumer and Trade Events in the UK and Internationally

Social Media

META ads

The Cotswolds

2/5

Our work

Distillery

Black Cow is the world’s first Pure Milk Vodka. Made in West Dorset using what is left over from grass-grazed cows milk after making cheese. Using milk as our only source ingredient is what makes Black Cow vodka so deliciously smooth

The invention of West Dorset dairy farmer, Jason Barber, Black Cow is designed to be sustainable. According to current research producing spirits from waste whey uses less water than grain-based spirit, reduces CO2 emissions and the environmental impacts of cheese-making and spirit production

Market Prioritisation

UK Market Growth: On-Trade, Off-Trade & Premium Retail

Californian Launch & Subsequent
Launch in NYC

Team Management

NPD

Black Cow Vodka

3/5

Our work

We delivered the full launch of DRAM5, leading the brand’s
go-to-market strategy across the UK and international markets

Our work spanned brand positioning, PR, digital and social strategy, with a particular focus on establishing DRAM5 as a premium Christmas 2025 gifting proposition in the UK

By aligning seasonal storytelling, content, and channel strategy across markets, we helped position DRAM5 as a distinctive, performance-led brand with strong cultural relevance and scalable global appeal

DRAM5

4/5

Our work

Duppy Share, the UK’s #1 premium rum brand and now one of the largest independent rum brands in the world

Founded by George Frost & Jack Orr-Ewing, Duppy Share is an inclusive, aspirational, and accessible rum portfolio

Duppy share is the spirit of togetherness, of shared experiences, and of memories made that are not forgotten

Brand and Commercial Strategy

Celebrity Chef Collaboration

Event Execution

Packaging Initiatives

Influencer & Social Media Strategy

Budget Management

Duppy Share

5/5

Our work

Our work

Crossfire Hurricane

The Cotswolds Distillery

Black Cow Vodka

DRAM5

Duppy Share

INSTAGRAM POSTS

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date with our latest work

An agency built from
unique experience

Spirited Marketing is a specialist drinks marketing
agency partnering with independent and ambitious
drinks brands

Founded in 2020 by Kate Harrison, a drinks industry expert with over 20 years of experience across the UK and key international markets, Spirited was built to support brands that need senior-level thinking without the complexity
of large in-house teams or fragmented agencies. Most recently Kate led the launch of Crossfire Hurricane, the Rolling Stones' Jamaican rum, across 42 US states and 15 international markets.

We work closely with founders, CEOs and leadership teams who are entering new markets, where route to market isn't delivering, or where marketing spend isn't converting.

We don't lead with tactics. We lead with strategy. Distinctive brands and the commercial plans that make them profitable.

We don’t lead
with tactics.

We lead with
strategy & distinctive marketing execution.

Our work is grounded in strategy, shaped by experience, and executed by carefully selected specialists

01.

Understand: Strategy first

Clear, pragmatic approach to marketing & commercial planning. Market sizing, positioning and a costed plan before any activity is live.

02.

Plan: Bespoke teams

We build the right team for each brand, drawing on trusted specialists as required.

03.

Build: Long-term partnerships

We work as an extension of your leadership team, Board and investor reporting, not simply campaign updates.

04.

Deliver: Hands-on execution

We remain closely involved from direction through to execution.

What we do

01

Brand Positioning

Defining a clear, differentiated position that sharpens brand identity, guides decision-making and builds long-term desirability in market

02

Marketing & Commercial Strategy

Strategic direction aligned to commercial objectives — market sizing, positioning and a costed plan. Clarity on where to focus, how to grow and what will drive sustainable impact.

03

Go to Market & Route to Market

Market entry and expansion across the UK, US and international markets. Distributor selection and integration, channel prioritisation, and the commercial planning behind a sustained launch.

04

Fractional Marketing & Leadership

Marketing leadership on your terms — a day a week, a quarter, or through a launch. We own the plan and the budget, and report at Board and investor level.

05

Delivered with Specialists

Paid media and performance marketing, SEO and websites, social media, email and CRM, celebrity and influencer advocacy, experiential activations, out-of-home. We build the right team for each brand and stay closely involved from direction through to execution.

What our clients say

The people behind Spirited

Kate Harrison

CEO & Founder

Emma Wykes

Senior Advisor

Indy Garcha

Paid media specialist

Ricky Zoueihed

Commercial Manager (Finance)

Christina Benneworth

Marketing Manager

Zak

Photography and Videography

Yehor Samofalov

UI/UX Designer

Kate Harrison

CEO & Founder

Emma Wykes

Senior Advisor

Indy Garcha

Paid media specialist

Ricky Zoueihed

Commercial Manager (Finance)

Christina Benneworth

Marketing Manager

Zak

Photography and Videography

Yehor Samofalov

UI/UX Designer

Start a conversation

If you’re exploring your next stage of growth, considering a new approach to marketing, or simply want an experienced perspective on your brand, we’d be happy to talk

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©2026 Spirited Marketing

Specialist marketing partners for drinks brands

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kate@spiritedmarketing.co.uk
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©2026 Spirited Marketing

Specialist marketing partners for drinks brands

Crossfire Hurricane

Crossfire Hurricane is a Jamaican rum shaped by music, craft and island spirit. The connection began in the early 1970s, when the Rolling Stones travelled to Jamaica and recorded during a moment that tied the band to the island’s rhythm, and forged
a creative bond that has lasted over 50 years

Today that connection lives on in a rare Jamaican blend, bringing together rum from four of the island’s most iconic distilleries

With a global launch in April 2026, across 10 markets, Crossfire Hurricane combines exceptional liquid, cultural credibility and the reach of the Rolling Stones and Universal Music Group to establish a distinctive new force in the super-premium rum category

Duppy Share

Duppy Share, the UK’s #1 premium
rum brand and now one of the largest
independent rum brands in the world

Founded by George Frost & Jack Orr-Ewing, Duppy Share is an inclusive, aspirational, and accessible rum portfolio

Duppy share is the spirit of togetherness,
of shared experiences, and of memories
made that are not forgotten

Brand and Commercial Strategy

Celebrity Chef Collaboration

Event Execution

Packaging Initiatives

Influencer & Social Media Strategy

Budget Management

The Cotswolds Distillery

The Cotswolds Distillery was established in 2014 and is one of only a few distilleries producing both English whisky and gin, with 100,000+ visitors per year it is a hugely popular distillery, with an exciting range of award-winning and innovative liquids

Named the most popular whisky distillery in the UK and Ireland in 2023 by TripAdvisor

Brand and Commercial Strategy

ATL Media Buy and Creative
Campaign Management

Team Management & Mentoring

Recruitment

NPD

Consumer and Trade Events in the UK and Internationally

Social Media

META ads

DRAM5

We delivered the full launch of DRAM5, leading the brand’s
go-to-market strategy across the UK and international markets

Our work spanned brand positioning, PR, digital and social strategy, with a particular focus on establishing DRAM5 as a premium Christmas 2025 gifting proposition in the UK

By aligning seasonal storytelling, content, and channel strategy across markets, we helped position DRAM5 as a distinctive, performance-led brand with strong cultural relevance and scalable global appeal

Black Cow Vodka

Black Cow is the world’s first Pure Milk Vodka. Made in West Dorset using what is left over from grass-grazed cows milk after making cheese. Using milk as our only source ingredient is what makes Black Cow vodka so deliciously smooth

The invention of West Dorset dairy farmer, Jason Barber, Black Cow is designed to be sustainable. According to current research producing spirits from waste whey uses less water than grain-based spirit, reduces CO2 emissions and the environmental impacts of cheese-making and spirit production

Market Prioritisation

UK Market Growth: On-Trade, Off-Trade & Premium Retail

Californian Launch & Subsequent
Launch in NYC

Team Management

NPD