About Us

Over the last four years, we have grown to a team of six experienced experts who support on-brand management, financial planning, creative development, META ad strategy, social media strategy and execution, and copywriting.

We deliver commercially-focused marketing strategies to start-up and established drinks brands around the world.

Whether you are looking to establish a competitive drinks brand in a specific market or develop commercially-minded marketing strategies to enhance growth, we can help.

Meet the Team

  • With over 18 years of experience in multinational and start-up drinks businesses, Kate founded Spirited Marketing in 2021. Seeing an opportunity to provide cost-effective and fast support to drinks businesses she set about bringing together various specialists to launch and grow drinks businesses in one comprehensive agency. 

    Spirited Marketing is an integrated, dynamic, and commercially focussed marketing consultancy, with the ability to deliver a single solution to the drinks marketing industry. 

    In the last 12 months, Spirited Marketing has widened its reach working with over ten fast-moving businesses to create unique marketing strategies that align to sales and performance objectives.

  • Bringing over a 15 years of experience in launching and growing global brands. With expertise in emerging categories, including functional drinks, cannabis, and culturally relevant lifestyle brands, Diana has a unique ability to position brands for success in new markets. Known for her strategic insight and deep understanding of cultural trends, she excels at helping brands find their voice and thrive in the U.S. market. Her background in startups and passion for building authentic consumer connections make her a key force behind Spirited Marketing’s mission to transform emerging spirits brands into U.S. favorites.

  • With over 14 years in marketing, brand management and PR, Christina brings excellent expertise to the Spirited Marketing Team.

    She has worked across national and international brands, across multiple industries and is adept at crafting and implementing marketing strategies to quickly engage with target audiences.

    Christina’s broad range of marketing skills are a great addition to the team.

  • Results-driven growth (or GTM) leader with a passion for scaling DTC businesses. Proven track record of driving revenue and customer acquisition across diverse industries. Expertise in crafting innovative online strategies and leveraging all digital channels to help clients achieve their goals. Brands include: Google, Toast and Quiet Town

  • An expert in financial planning, Sophie trained as a Chartered Accountant with PWC in London in 1999 before moving on to work in the industry focusing on M&A and debt structuring.

    She has worked for private equity-owned, family-owned and FTSE 250 companies. Sophie has significant FMCG experience through being Chief Financial Officer at Quintessential Brands and as part of the senior management team at Northern Foods PLC.

    Sophie’s experience brings financial planning and expertise to the forefront of Spirited Marketing.

  • As a seasoned business advisor, Emma has helped countless startups launch and succeed in today's competitive landscape.

    Ex: Seedlip and current Seasn, Sylva