Your Brand is More Than Your Logo

Branding is essential, there is no denying that when it comes to growing a business within a competitive market, but your brand is so much more than simply your logo. So, before you go head first into writing your creative brief for the designer and putting together your third Pinterest board, it’s time to think about branding as a whole process, the logo can come later, we promise!

So, if a brand is more than just a logo, what is it?

Your brand is the people who work for you, the packaging on your products, the places you distribute your products, the customer service you provide, and the marketing strategies you execute. It is all of these things and more!

Essentially your brand is how you make your consumer feel at every touch point of your business. It’s fair to say your brand is whatever the consumer thinks it is, and that is why brand planning is a vital part of your business plan.

The advantages of having a solid brand means that you are able to create marketing strategies that help you to stand out from your competition and have a business that will stand the test of time - hello Mother Root, Trip, Duppy Share & Aviation Gin!

Obviously, your logo might feel important for your business, but your brand exists even without a logo because it is woven into each and every touchpoint a consumer will have with your business. Branding and brand plans are some of the most significant elements of building an impactful drinks business within a competitive industry but done right can unlock the key to rapid growth in a short span of time.

It’s never too late to work on your branding and in doing so you are more likely to create a trusted brand that has the ability to diversify product ranges because it is trusted for quality and service and understood by its consumers.

If you want to get clarity on touchpoints and need help in applying strategic thinking and expertise to your business, get in touch with Spirited Marketing, we are here to help!