5 Lessons Celebrities Are Teaching Us About Making a Spirit Brand That Sells

The more you look, the more drinks brands appear to be owned by celebrities, it seems they really can’t get enough when it comes to owning their share in the drinks industry world.

What started with a few icons becoming the face of big-name drinks brands has turned into 10’s of celebrities owning their own spirit brands and becoming serious players in the field.

It would appear that owning a spirit brand is akin to the number of celebrities who owned a perfume brand in the early noughties, only this time they are taking the industry seriously and producing some really competitive and sought-after brands.

From 808 Tequila owned by none other than Kendall Jenner, to Aviation Gin from Ryan Reynolds, why is owning a drinks brand so appealing for celebrities across the globe?

Might it have something to do with the fact that the drinks industry is worth upward of $500 billion worldwide and with easy access to finance and industry-leading experts, celebrities gain themselves a real advantage when creating a drink and a brand that people actually want to purchase!

Capitalising on their status and celebrity makes sense, and investing in an industry that continues to grow year on year is a no-brainer, but how are celebrities creating notable impact in this industry when it’s fair to say that the same can’t be said for their attempts within the fashion or perfume industry?

Firstly celebrities have capital and a network which could provide them with investment. Creating a drinks brand isn’t cheap, from finding and establishing distilleries, working with sommeliers and industry experts to craft a unique spirit to crafting marketing strategies with worldwide reach, developing a drinks brand is an expensive game and creates substantial barriers to entry for most. Celebrities on the other hand, they likely don’t have to worry about this.

Secondly, they have access to a wide and varied network of valuable connections and in the drinks industry like many industries, it really helps when you know the right people.

Thirdly, they are impactful and consumers are interested in what they are up to. There is no denying that people from around the world want to feel close to the celebrity they know and love and therefore creating a drinks brand is just one more touchpoint that fans can engage with and buy into.

Finally, they have mass reach at pace.

So, what can we learn from celebrity-owned spirits brands? A lot, but more than anything, at Spirited Marketing, we believe it is the attention to detail and the strategic planning that is required to align a spirit brand with a person, a story or a mission. This planning can ensure that your brand is compelling and has a reason to believe. Taking the time to look at the entire process of creating a great-tasting product, with a meaningful story, clear category positioning, and distinctive packaging is how you can outsmart celebrity-owned spirit brands that are fast becoming a force to be reckoned with within the spirit drinks industry.